What’s missing from your ads strategy (it’s not what you think)

Have you ever tried to build IKEA furniture without the manual?

You have the pieces. You kinda know what it’s supposed to look like…
But somehow you end up with screws left over, a drawer that doesn’t open, and a piece of furniture that looks like modern art gone wrong.

That’s exactly how most photographers approach Facebook and Instagram ads.

👉 They have beautiful images.
👉 They understand their clients.
👉 They even launch an ad or two.

But there’s no structure, no path, no understanding of how it all connects.
Just pieces... floating.

And when they don’t get booked, they assume ads don’t work.

But here’s the truth: ads work.
You just need a map.

That’s what I give you inside Booked Out with Ads — a complete strategy I call:

It’s a step-by-step system that shows you how to turn cold strangers into warm leads… and warm leads into booked clients.

Here’s the big picture:

📍 Cold Audience
These are people who don’t know you yet. Your job?
Introduce them to your work and stop the scroll.
We use engagement or video-view ads here to build awareness and trust.

📍 Warm Audience
Now they’ve seen your work. Maybe visited your website. Liked a Reel.
Your job here?
Build the relationship. Show testimonials, BTS, helpful tips, and content that makes them think: “I want THIS experience.”

📍 Hot Audience
They trust you. They’re on your list, watched your videos, maybe even DMed you.
Now?
It’s time to ask for the sale.
We use strategic retargeting ads with clear CTAs — inquiry, booking, or offer.

This is how wedding photographers build consistent bookings.
Not by boosting posts.
Not by launching one ad and crossing their fingers.

But by following a Profit Path that warms people up over time — automatically.
So while you’re photographing, editing, or enjoying time off…
Your ads are doing the heavy lifting for you.

And inside Booked Out with Ads, I’ll show you how to build this exact system for your business.

Not someone else’s — yours.
With your work, your voice, your dream clients.

Because here’s the truth:

You’re not one good ad away from being booked out.
You’re one system away from never worrying where your next client will come from.

Let’s build that system — together.

Here's how we're going to do it...